Make Your Own Website Blog

Welcome back. Have you check out our training programing that teaches you how to Create Your Own Website?

If you are running an online shop and processing credit card details yourself, are your processes secure enough, or are you open to hackers exploiting your security flaws? Here are some starting points to be looking at.

Use a secure payment provider
One alternative is to use a payment provider, as for instance PayPal, Google Checkout, WorldPay, Barclays and so on. If you are not handling the credit card details, then you are not storing them and they cannot be accessed on your system.

Don’t store details you don’t need
If you do want to process the details yourself then safety is paramount. One such admission of hacking might destroy your reputation, your website and your business. If you have processed the card, why keep the details online? Consider archiving them off line and then deleting them off the database.

Protect your data
Whilst those details are on your database, might you split up the details? Have two separate databases, with separate passwords, userids and so on. Not only separate tables, different databases. That way a hacker has to get access to both of your databases. Merely in case this happens tie up the two parts of the data with a hidden key. Giving them the same key makes life straightforward for everyone, but if one part of the data has a key that has to be calculated, just those in the know about the calculation can match the two parts of the data.

Even something as simple as giving the order and address a consecutive key and for the stored credit details adding a number to that key and doubling it might be enough to stop a hacker For example 1, 2 and 3 for the address and 8, 10 and 12 for the card details.

Secure your admin
But this does not work if the hacker gets onto your admin by discovering your passwords. Don’t store passwords in open text. Use MD5 or similar to encode them before storing them on the database, or only do not store them on the database! Be certain that that your database logon routines are well hidden and protected and can only be ran from your web site code.

Your admin should use not just a password, but a userid as well and be on the lookout for failed logon attempts. At the very least send yourself a warning email if there are a lot of failed logon attempts.

Who sees your data?
Lastly, think round who you give access to. Do all of your staff need to have access to the financial details that you are capturing, or just a couple? If several staff need to sign on to update products then give them access that merely allows that access, don’t show them the credit card details.

Written by Keith Lunt, who offers a web design Liverpool service. For more useful tips about good web design call into the blog.

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Learning how to build your own website from scratch is not that hard to do anymore. As a matter of fact it really is possible to build a website of your own in a few minutes doing nothing more then clicking a couple buttons.

Here is the easiest way to do this in 5 steps.
1. Purchase a domain name relating to the theme of your business. Try and purchase a .com domain name whenever possible. Good places to buy domain names include Go Daddy and Name Cheap.

2. Set up your own website hosting. This is true whether you will be selling other people’s products in business models such as affiliate marketing or network marketing.
If you are going to be doing blogging you should also host your own blog. Avoid using the free platforms at Blogspot and Word Press.

Good website hosting companies include Host Gator and Blue Host. These are inexpensive and very easy to work with.

3. Transfer the name servers from the domain company to your new hosting company. You can find easy to follow instructions on how to do this from the hosting company themselves.

4. Use the Fantastico feature in your hosting members area to set up a blog. Even if you will not be blogging using a blog as a website is the easiest way to build one from scratch.

Word Press offers many excellent themes you can choose from. You can also purchase more professional themes if you want.

If you plan on using your blog as a website you want to keep it as simple as possible. Keep in mind that people read from left to right, so whenever possible put your sidebar on the right hand side.

The upper left one third of a website is the hotspot. This is where you want to concentrate any offers or products you are going to sell. This might also include where you put a sign-up form to your newsletter or free offer to help build your mailing list.

5. You can customize your website more in the future as you develop it. There are many tutorials on how to customize a WordPress blog.

Word Press offers several plug-ins that are easy to install. You do not need any technical experience to do this. You can also install your own header of footer as well as monetize your site as you see fit.

As you can see when you look at how to build your own website from scratch it’s very simple to do. Following these steps, and using WordPress as your website platform, allows you to get started without any technical knowledge or experience.

Suzanne Morrison is the owner of the High Search Engine Ranking website – a site that teaches you how to optimize your website content so that you receive high search engine ranking in the search engines. Sign up for her free search engine optimization book to learn more. http://www.3StepsToSearchEngineSuccess.com

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Why you might’t use only any font
Here we are not talking round the graphical elements of your site but the text. The actual content of your web site that the search engines and traffic will use.

Whereas you could build and test your website with any font that you see on the selection of fonts installed, what fonts you have installed will be personal to your machine. When you buy it, depending on the software installed you will be given a set of basic fonts and several fancier fonts and then you can install more if you want.

But the problem is if you try to use these self installed, or even just several of the non-standard fancier, fonts. You see when you open a webpage the details for the fonts that are used are taken from the fonts you have installed. If the webpage requires that a particular Gothic font is used to display that wording and you have it installed, then magnificent, it works fine. However, if you have not got it installed on your machine then your computer does not know how to render that font and will end up giving you something different.

The standard fonts
So when displaying text on sites we have to look at a collection of fonts that are standard across most machines. PCs and Macs. Windows XP to 7 and all of the other variations you can think of. And these fonts must render attractive much the same.

Typical fonts that are ‘safe’ to use include:

• Sans-Serif – Arial, Arial Black, Impact, Lucida Sans Unicode, Tahoma, Trebuchet MS, Helvetica, Verdana and MS Sans Serif.

• Serif – Georgia, Palatino Linotype and Times New Roman.

• Others – Comic Sans MS, Courier New and Lucida Console.

That’s not a totally exhaustive collection and as older systems die out the list is maybe getting bigger, but it gives you a good idea of what is available.

Which to choose
So, which are you going to use? Well the Serif type fonts as a rule look formal and could work well for sites let’s say solicitors. Sans-serif are less formal and it is probably from that collection that most web sites make their choices. And some people just hate fonts let’s say Comic Sans.

A small choice is a good thing
Overall, you possibly merely need one or two fonts for your web site. A main font and probably a second font if you want to define a block of text as being different, such as quotes from customer testimonials placed on the side navigation. Possibly one of the worst things you might do would be to see how many you can use on each page! Consistency is the vital key.

Written by Keith Lunt, who provides web design in Southport. For more useful tips about web design blog call into the blog.

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If you want to develop an effective website, a great option is to build a website using HTML. This can provide you with a great looking and effective website. There are many tools and resources to help you to do so. Here are some suggestions.

A website built using HTML can include many features and functionality. For example it can provide you with a great deal of flexibility in terms of how you place graphics and what certain areas of the website may accomplish.

For example it is certainly possible to include a good looking forms which can allow visitors to register on your site. This can be very important as it can provide you with emails of your website visitors for follow-up activities.

There are many ways which you can create a website using HTML. If you have limited expertise yourself, there are many highly training designers who can do so for you at reasonable prices.

This is especially true if you consider using a designer from countries outside of the US. Their prices tend to be very reasonable and they do excellent work. These designers may advertise their services on websites like guru.com or elance.com.

You should ask for samples of their work and/or seek recommendations.

If you decide to develop the website yourself, there are some excellent tools to help you do so. Programs like Dreamweaver are very powerful and can help you to design complex and functional websites.

There are also a number of other html programming tools available. Do a Google search and you’ll find many programs. Some of them are free and others do carry a charge. However the programs which cost money typically have a trial version which you can use for a given period of time.

This is an excellent way for you to determine if this program is suitable for your needs. At the end of the trail period you can decide to purchase the program or not.

These design programs often include design elements you can incorporate into your website. These graphic elements are typically included as part of the software so they don’t incur an additional charge.

However there are options to have customized graphics created for your website. Good places to find these designers would also be websites like elance.com or guru.com. And another good place to find designers could be Craigslist.com.

Many designers advertise their service on this service as well. And another place to find qualified designers is on the Warrior forum. They have a section dedicated to outsourcing.

In any case you should have no problem building your website in html and achieve excellent results.

Suzanne Morrison is on the staff of the Affiliate Power Group where they help people learn affiliate marketing. Check out their free affiliate marketing course if you need help making money as an affiliate marketer. It offers helpful tips on doing affiliate marketing the right way to make money online. http://www.affiliatepowergroup.com

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When you are creating your site, what should each page contain and how should you current it? Well it is a problem that I have often been hit with and at times I have had customers that have passed me text for their home page that has ran to 1000+ words. This, in just 2 or 3 paragraphs, is not good news. Even on inner pages when traffic are interested and researching your business this can be too much.

Make your information easy to scan quickly
Instead, break up your writing into simple to read paragraphs. Use headings every so often down the page so that readers know what is coming up. Lists in the form of bullet points can also help to provide the information that you are trying to get over quickly and easily, whilst presenting the information in a way that is visually appealing.

Dealing with too much information
One of the problems that often crops up with new websites is providing too much information in the page. Yes, the visitor can scroll down to keep on reading,but do they really want to? Instead, provide a summary of what you want to say on that page. Keep it to 200 – 500 words, depending on what fits best with your content and layout. Then link from this summary to more detailed information pages. If necessary, these links could be to lots of pages. This may mean that you break a 1000 word mammoth effort of a page into an introduction and 3 or 4 inner pages, but this is much better?

Why is more pages better than more words?
For a start, if your traffic want to bookmark several information they are doing so to a limited amount of information, just the information that they want to keep. You are also guiding them round the website in a friendly manner. By giving them multiple pages to read you are leading them into exploring your web site. Traffic that have taken time to read a few pages on your site are more inclined to feel a part of it. This means they are more potential to make enquiries, subscribe, buy from you or merely generally come back later. All of which are your target.

And for the search engines…
Breaking down pages into smaller chunks is essential for the search engines. As long as the pages are not too small so that the search engines don’t take an interest, too long can be detrimental. For instance, if the page gets too long it might go off a single topic and not be relevant to the search terms. Worse still, if it is very long then the search engines might merely cache first part of the page!

In summary
1) Present pages in reasonably sized chunks
2) Split large pages into a summary and detail pages
3) This can increase readership and search engine results

Written by Keith Lunt, who offers an SEO Merseyside service. For more useful tips about good web design call into the blog.

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You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians;

and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure.

For more information and discount you can visit Mejor Hosting or Hostgator Cupon.

Optimizing Your Site with SEO

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

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Why is it that landing pages are not as fashionable as they once were? Why are people moving away from them?

A landing page is basically the first page that a reader to your web site will see, before they actually see the rest of the site. The landing page is an introduction to your web site, a chance to showcase a flash animation, some fancy graphics or something similar.

However, modern sites are using these landing pages far less than they used to use them. Hardly ever now do you see them in use and there are a couple of good reasons. And these reasons fall into 2 categories, search engine visitors and every body else.

Let us look first at the search engine visitors, as this is the greatest motive for not utilising landing pages. As far as your SEO is concerned if your links are pointing to your landing page, the inbound links are then pointing to a page that shows very little facts about what you offer.

This means that the weighting of the pages with content on which search engines might find good content is less than it should be as it is a click further away from the home page. As search engines are prospective to send your traffic to these inner pages, the pages that they are caching will perform less well in the search engines than if you hadn’t used landing pages.

On top of this, if the search engines do send you visitors they will want to send people to the relevant page on your site. They do not want to refer people to your flash animation and then expect them to discover where on your web site the relevant information is. So not just are splash pages limiting your SEO efforts, but search engine traffic will not see the splash pages.

So what about those people that come from other avenues? Well they will see the landing page and then click directly onto the enter button. If you have a 30 second introductory animation it is hightly unlikely that lots of people will actually watch much more than the couple of seconds it takes them to find the skip button.

But people are hungry for information whilst at the same time the internet makes them eager to get that information quickly. Web site visitors do not want to spend extra seconds looking for facts and if that facts that they are looking for is not provided on a plate, they are more possible to hit back and go elsewhere than they are to spend time navigating your website.

So landing pages provide a double whammy to your website. They spoil your seo (and aren’t seen by search engine traffic) whilst those traffic that do see them are more prospective to leave your website than if you sent them directly to your home page.

If you want to know more about finding website visitors, call over to our website to learn more about free website promotion. There you will find load more ideas or you can read more of our website promotion services if you prefer.

Written by Keith Lunt

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Learning online promotional advertising can only be considered second nature because one needs to learn the basic necessities of developing a completely functional web site before it can be promoted. Learning computer programming languages can be kept to a minimal. It is not mandatory to understand them all, nor in-depth. The basics will be sufficient for the ordinary online business owner.

There are 3 that ought to be considered for website design and they are HTML, CSS, and PHP. People in general cringe when they hear computer programming and shy away from what is an important part of the business. Computer programming is considered a tool of the trade and should be given huge respect because it is the main foundation to a profitable internet based business.

CSS is a computer programming language that adds style to your site, everything from distinctive colors, images, margins, and borders. Think of CSS as make-up for your website. Sure, websites could exist without much styling or customization but then the internet could be incredibly dull. Don’t assume that CSS is something you will never need. Trust me, there is nothing worse than having quality web site content masked by a shoddy, ugly layout and design.

Colors….

Colors are represented in the CSS language through different sets of what are known as color codes. You might not have realized it, but you have in all probability come across these codes at some point in your online travels. For those that don’t grasp CSS, do a search on the web for CSS color code finder/picker.

Layout…

Now that you understand the colors, let’s find out a little bit more about the layout structure. Next to HTML, CSS is may be the next simplest language to learn and understand. In a short period of time you will learn a large piece of the language. For those that require help, do a search on CSS primers and introductions for beginners.

After learning HTML and CSS, you will have enough knowledge to design a web page that looks and functions essentially as you would like. In fact, if you’re able to test out some code on a web page, do so. The best way to learn both HTML and CSS is by actually doing it in day-to-day situations.

Once you feel that you have mastered each, ask yourself: “Do I Understand”?

CSS color codes
The overall CSS syntax (layout structure)
The basics of headers and footers
How CSS can be combined with HTML and the types of things that can be done with the combinations.

Once you have completed these two programming languages, it will be time to move on to the next and that being PHP. There are other languages such as Java, Perl, and Python for examples, but PHP probably is the most commonly used.

You won’t need to understand every programming language, but you need to understand the basics of the most popular ones. Learn the names of the best ones and then try and determine which one is best suited for individual tasks. As you learn, take the crucial things that standout the most and put them close, such as your desktop. This will allow you to find the information more swiftly for future needs.

In conclusion:

Learning the basics of various computer programming languages is vital for a business owner. Not only is it cost efficient, but will allow for creativeness in a timely manner and aid in the design of a completely functional web page.

Once the basic languages have been accomplished, it is possible for the business owner to move on to the next level. Understanding web design will aid the business owner on many levels such as the creation of web pages to advertising strategies which will eventually create more traffic to a business.

An effective website can be essential in properly promoting your business or bringing attention to a particular topic. There are many different ways you can build a professional website and here are some suggestions.

The first thing to do in preparation for building a professional website is proper planning. You need to determine what you want from your website, what kind of information it will contain, and how you’d like to have it structured.

This planning process is essential in helping to create a truly professional and effective website. Once you have completed this, it is probably helpful to create content you want contained within your website.

You should also assemble graphics you plan to use as well as any other relevant info. Now it is time to build your website and there are several key ways to do so.

With easy to use web building software it is now possible to create great looking websites quickly and easily. Several great programs are available including Dreamweaver which help a somewhat inexperienced person to develop a great looking website.

You don’t have to understand website programming languages and the software offers many effective templates you can modify to suit. In addition they have a terrific step by step process to build a great looking website.

As stated earlier, there are many website templates you can choose from in this program. It is typically much easier to modify an existing website template than it is to create an entirely new website from scratch.

You need to determine which way works best for you. You can also find many terrific looking website templates on the Internet which you can download and modify as you deem appropriate.

Some of these templates are free and others do have a cost associated with them. Again it is something you need to evaluate and make the best decision.

Another very important thing to note is that you can also outsource all or part of this website building very cost effectively. If you check out websites like Guru.com or Warriorforum, there are many talented website builders who can assist you for a very reasonable price. Or you can have portions of your website like custom header graphics, etc. done very cheaply on sites like Fiverr.com.

It no longer has to cost thousands of dollars to build a professional website. If you apply some of these tips and techniques, you can have a great looking and effective website at a terrifically low price.

Suzanne Morrison is on the staff of the Affiliate Power Group where they help people learn affiliate marketing. Check out their free affiliate marketing course if you need help making money as an affiliate marketer. It offers helpful tips on doing affiliate marketing the right way to make money online. http://www.affiliatepowergroup.com

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