Jan 21

If you’re concerned with the high costs of website development and management fees, you might want to consider to do it yourself and build your own business website. Not only will this save you a lot of money, it also eliminates the frustration of working with web developers and gives you total control.

Lack of autonomy over your website is the one thing small business owners complain about all the time to me. Frustration over how long it takes to make one small change on their site. Then comes the big invoice of the web developers fees. You could have done the changes in seconds or your own staff member could have done it for a quarter of the price.

In these economic challenging times, small business owners would do well to consider shifting their focus from outsourcing to in-house development using their administrator or personal assistant. This can be a big leap for some small business owners or sole traders because now you think that you have to put your time and resources in to learning complicated HTML or web development software and so it goes in the too hard basket.

Web developers profit form the myth that building a business website is complicated and difficult and only technical people can do it. But today with the variety of professional website builders, open source templates and so on, there is no reason why you can’t do it yourself of have a staff member do it for you.

When you consider someone has to spend time working with the developer to get all the pictures and content down, this is exactly the same time they could be doing to build your own business website. It is possible to build a professional website that is robust and scalable without learning complicated HTML.

The other bear-bug of the small business owner is when your web developer goes under or disappears to a mountain top to meditate for a year, no one knows the password, how to get into the site to change it, how to re-direct the domain name to a new web host and so you. You often loose total control over your web presence.

This is probably one of the major reasons I now use a staff member to build business websites for me, or do it myself if I have the time. I’ve developed a series of videos that shows them how to do this from the beginning of downloading open source templates all the way to the end including search engine optimization, internet marketing and traffic generation.

Now if a staff member leaves I don’t have to loose my time in training a new staff member to administer the site, I simply give them the video training. This has cut my cost of web development tremendously so I can focus on my core business. I hope you have enjoyed this presentation and that in these uncertain times take back control and build your own business website yourself, or within your organisation.

Build Your Own Business Website

Andy Thomas is a small business owner and product developer who understands the problems businesses face when looking to develop a web presence. He has designed a DIY product showing small businesses how they can use Open Source and Search Engine Optimization to build business websites without the high cost of paying a web developer. For more information on how to build business websites.

 

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Nov 3

Make Your Own Website - TemplateThere are many ways you can make your own website and this blog will talk about the pros and cons of the various options. We’ll also introduce ways you can make your own website templates, the various elements of good web design and web graphics and throw in a little SEO (search engine optimization) as well. In this blog you’ll find all you need to decide which is the best way to make your own website as well as the tools to do so.

Options to Make Your Own Website

There are many ways you can make your own website whether it be for professional looking sites or personal web sites.

1.    Purchase wizawig design software like Microsoft Front Page or Dreamweaver. This will cost you in the vicinity of $399. It will also take you time to learn the software before you even get to the point of building a site. The software comes with manuals and you’ll also find many websites and blogs that can help you.

The problem for the beginner with this option is that there is a learning curve here as it may take you several months to learn and master before you can build your site. Even the manuals and forums are written in such a way that the jargon is something you’ll need to learn before you even begin to learn how to use the software in some instances. It’s not that easy. However, if you have the time and money and inclination this might be the option to for you.

On top of the web design software you will need a domain name and a webhost to you’re your site. You may also need ftp software or file transfer protocol, to load up your site to your web host. Dreamweaver comes with it’s own ftp protocol, but some versions of Microsoft Frontpage can only be used if your host has frontpage extensions.  Sound complicated…. ! It is a bit for the newbie or the person who wants to get their site up and running fast.

2.    Purchase and learn HTML editing. This can be costly although there are some freeware html editors out there. You need to be aware that nothing comes from free really though. You might end up with spyware, addware or even a virus if you download the wrong the freeware. Best to keep away from this option unless it comes from a trusted site. HTML editors vary greatly and can cost you from $79 all the way up to $500.

The problem with HTML is the time it takes to learn writing html code, the problems you encounter if you get the code wrong and the time it takes to fix those programs. If you have nothing but time on your hands and you like code rather than visual design you might consider this option. It isn’t the best option for visual people who like to see what they design as they go.

3.    Content managements systems you either purchase for around $500 or you get a simple one for free with your web host. A content management system (CMS) will allow you to put in your text, upload images, rich media like sound or video files using their wizawig program. Depending on your web host some of these are easy to learn and others a little more complicated.

This option is by far the simplest way to go to make your own website. Some hosts, like Hostgater, will even let you download ready to plug in templates like Joomla. This all does take some time in learning but a much simpler option that the above two.

The problem with some content management systems is the complexity, but also control. You do not have much control over the design and look of your site the way you would with an html editor or web building software like Dreamweaver. Also, if you want a professional looking site you may have to purchase a template and work within that. However, if you want a simple cost effective solution this is certainly an option.

4.    Website builders. Effectively this is wizawig software with visual point and click options for putting together a site. They are generally very simple and easy to use and work well so someone wanting to put together a simply site very quickly. There are many options in this range to make your own website.

The biggest downfall, if you want a professional functioning website is control over the html and meta data for advanced Search Engine Optimization. And what’s the point of having a website that no one can find right? The other issue with web builders or web creators is that you will also need a separate service or software for newsletter integration, email capture and database management. This will all cost you extra money and time. Plus your website builder may not be set up to easily integrate these more advanced website elements.

However if you want a simply site up fast you could consider this option. Be careful if you choose this option as many of them have spyware and add ware attached to them. Especially the free ones. And you always run the risk of catching viruses with these attachments.

5.    Using General Public License Software (GPL or GPU). This is where a number of web developers all over the world have developed web templates and content management systems and license it so any one can use it. This ranges in price from free to $299 depending on whether you want to take the time to learn the system through forums or pay for a tutorial that will walk you through the entire process.

The upside of this option is that it is far more cost effective and time saving if you are looking to make your own website look professional. You get the benefits of all of the above mentioned options without the high cost as well as greater control over the look of your site. Some GPL’s offer comprehensive content management systems whereby you get a database manager, newsletter manager, easy email capture forms and even addition of polls and some other bells and whistles.  Many of these systems come with free templates and sometimes you can purchase some of the more fancy ones for just $30.

The only downside would be the learning curve for beginners, but it is considerably a lot less than the curve you would have using software or an html editor and in some instances the more complicated content management systems. This can also be counteracted by purchasing a tutorial that walks you through each step of the process.

Regardless of what option you choose to make your own website, the first question you need to ask is what is your web site going to be used for and how soon you want it up on the internet? Knowing what you want out of your site will help you better determine the best option to go for.

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Nov 23

 

Domain ranking is the art of choosing a domain name that has your main theme keyword in it, optimized to reach a top page ranking in the search engines.

Choosing Domain Ranking Names

Hot Tip Number 1:  If the name of your business is not keyword optimized to match your product consider buying a 2nd domain name. One of your domain names will be your company name so people can find you and your branding easily. However the second website would be your SEO domain that would focus on the keywords of your audience for you main product and services.

Hot tip Number 2:  If you are selling more than one product have a website with SEO domain for each product. Consistent industry research has shown conversion ratios of viewers to sales is highest on single product websites. Your company website would contain all your products but each product would have it’s own search engine optimized site to target traffic.

Hot Tip Number 3:  Having several websites can get costly unless you do it right. Check out The Simple New Web System. which allows you to create as many websites as you want for $79 and then you only pay a $10 monthly fee for professional web hosting of as many sites as you want. The only extra cost is your seperate domain name and you can purchase that with your web hosting company for about 15.

Here’s our video on SEO Domains that give you more tips on choosing seo domain ranking names.

 

 

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Nov 20

 

If you are looking to Make Your Own Website Now you’re options are to use web site builder software (also known as web page builders) or general public license software (gpl software). The reason for this is that everything else comes with a high learning curve that will take time, so you will not get to make your own website now. With exception of the free content management systems associated with your webhost which are not worth it because they just don’t look professional, don’t perform professionally and you don’t have complete control over your html to maximize search engine optimization activities.

Option One: Website Builder Software

If you want to make a simple website right now, without too much fuss then WYSIWYG website builder software is one of your fastest options. They are cheap, from $49-$179 for a good one. Most of them come with tutorials if you can’t figure out how their website editor yourself and most of them are relatively fast and easy to use.

The downside of using website builder software is that all you have is a simple website and no control over your html for Search Engine Optimization, accept of course your meta tags. You do not have back end functionality like a newsletter server and newsletter maker, database management system and other elements you really need to build a professional business site or a website that you want to make money from. People buy from websites that build trust or that they already trust. For you, your greatest challenge is to convince your visitor they can trust you. Just one of the ways you do this is by having a newsletter.

A newsletter tells the visitor you’re not going anywhere. You’re invested in your website and you intend to be around to put out something monthly. Bare this in mind if you are looking to make your own website now as you will want to immediately have capability to build your newsletter database.
If you use a website builder software program you will then need to spend anything from $500-$1,200 for your database management system, newsletter server and email capture forms on top of your website builder software.

Option Two: General Public License Software

Judging by the shear number of Google searches for general public license software, open source software and gpl software this seems to be people’s favourite option. I would suspect that would be because it’s free and comes with free newsletter and database management capability, plus a whole lot more. The sites look professional and web templates can be obtained for free to $60. If you are building a business it’s worth paying a few bucks for your template so you can remove the advertising on it.

Joomla is the most popular General Public License Software of choice. You tap into a large world of professional web developers for free. Tutorials in how to make your website now will either cost you time or money. The time it takes to completely learn gpl software and build your site will vary depending on your knowledge and experience in using web editors. If you learn from the free tutorials and forums it may take between 8 hrs – 40 hrs before you have your first website up and running. If you bill yourself out at $15 per hour then the cost of your site is really $120-$660. If your hourly rate is more than $15 then learning the free way is expensive and isn’t so free after all.

The best and fastest way to make your own website now using general public license is to find a video tutorial that will walk you through the process every step of the way to save you time and frustration. Tutorials also range in price anywhere from $79-$299 depending on which one you choose.

GPL software is by far the more economical option when you factor in your time and initial outlay. Considering you could get everything you need plus the training from as little as $79 to make your own website, GPL would stretch your dollar further than website builder software. Getting more for less is the call of the day in these uncertain financial times and it’s also smart.

Remember if you want to make your own website now using any other method than a website builder or general public license software it will cost you more of your money and your time in the long run. For more information you can visit www.MakeYourOwnWebsiteEasy.com

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Nov 4

Web Design Courses to make your own websiteWhen it comes to choosing web design courses there are many options from online web design courses, traditional training at a design school and tutorials that may also include site building tools like General Public License Software tutorial. Whatever you choose from the variety of web design courses to choose from will depend on why you want to do the course.

For the newbie to web design it is important which of web design courses you ultimately choose because your time and money is important. The expensive fancy training courses may sound interesting but could be a waste of time and money considering there are other methods of learning that cost less and don’t require travel.

If you are wanting to get certificated you will need to choose from any of the web design courses offered by accredited schools. Some of them do online training but most of them require you to physically go there in person. Typically these training programs will include essential programming languages like HTML, XHTML, PHP, SQL, CSS coding, Flash, Java, ASP, C, and C++ and so on.

Most employers prefer hiring candidates with certification from reputed companies like Cisco, Adobe, Microsoft and the likes. Moreover, these certifications are recognized globally, so you stand to gain better employment opportunities.

If certification is a concern to you then consider web module night classes specifically for certain HTLM editors, Adobe Dream weaver and the like. These web design courses cost less, don’t take up much of your time and are perfectly adequate to teach you how to build websites and web graphics within the software.

If you are simply wanting to take web design courses to further your own education, learn how to make website and web graphics for yourself of to become self employed you won’t need to take a full and expensive certification course. Here is where the internet offers you the greatest choice. From forums to online tutorials through video and webinars, the world is your oyster so to speak.

If you want the best bang for your buck you’ll want to consider taking web design courses that also offer you software to build your site as part of the package. This saves extra expense. This could cost you anything from $79-$299. A considerably lot cheaper option. These courses offer you the ability to build your website as you go and in your own time. You would be up and running in less than 24 hours or a week, depending on how much time you have to put into their web design courses.
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Nov 4

General Public License SoftwareUsing General Public License Software (GPL or GPU) to design a website is considered a cost effective way to make professional sites. This is where a number of web developers all over the world have developed web templates and content management systems and license it so any one can use it. The GNU General Public License (GNU GPL or simply GPL) is a widely used free software license, originally written by Richard Stallman for the GNU project.

The upside of using general public license software, GPL, is that you often get everything you need from front end webpage templates to back end database and content management systems without having pay for each component separately. This further adds to its affordability, cost effectiveness and efficiency.

The General Public License Software Elements

•    Web templates
•    Content Management System
•    Database Management System
•    Newsletter manager
•    Email capture forms
•    Polls

Some GPL’s offer access to a world class library of templates, forums and help sites while others are more private and require a fee. If you are looking at making your own website you’ll want to consider General Public License Software because you can have your own professional site up and running with email capture, polls and all the back end functionality within day and all for less than $100 including your webhosting for the first month.

If you’re a small to medium sized business or entrepreneur or just someone who wants to make their own website with all the functionality of a professional site, you definitely want to consider using General Public License Software. You will save hundreds and sometimes thousands of dollars doing your web design in house. Not to mention time and money saved on the managing the back end functions yourself.

The only downside would be the learning curve for beginners, but it is considerably a lot less than the curve you would have using software or an html. This can also be counteracted by purchasing a tutorial that walks you through each step of the process using video. Some of these tutorials already come with built in General Public License Software and web templates you can use right away. We recommend you take a look at the Simple New System that is just about the best all in one package with just about everything you’ll ever need for a professional site, just $79. A steal at twice the price.

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Nov 3

Your webpage layout can make or break the success of your website. One of the key elements to web designing, often ignored, is web page layout. This blog post highlights how best to put together a successful web page layout.

If you are not using a web template and are designing your page from scratch then you need to firstly consider the colors you use. Are they communicating your product, service or niche effectively. For example using a pastal powder pink for a corporate site is not professional but appropriate for a web page about baby girl products or baby girls. Conversely, using all black with grey font colors does not communicate ‘baby’ but it could communicate ‘film’.

Web Page Layout Elements

Color also needs to be used to define space. For example, if you want to draw in the browsers eye to something specific use a darker color surrounding white or off white space. If you want a wider view use lighter colors. Generally speaking you don’t want to use more than 3 colors within your web page layout. You can use photos and graphics to introduce other colors. But if the layout itself is too colorful the human eye can’t focus on anything and they may click off in confusion.

You also need to decide whether or not you will use a bold color all through with colored writing or bold color layout with white background where you have your main text. Using space and white space effectively can be pleasing to the eye as well s easy for the browser to see what your site has.

The next thing to consider is the width of your webpage layout. Generally now days many people have wider screens. The Small screen is a thing of the past and only antiquated computers use them. So you can safely use 800 pixels wide for your layout. You do not want to make your width a percentage as you have no control over how your design with translate to small or larger screens.

There’s nothing worse than having to scroll sideways to view a web page or have big white spaces where the text has been stretched out to fit the larger screen.

Web designing can be fun but it also takes up a tremendous amount of time. Especially for beginners because you have the extra time involved with learning the website builder or software program to design the site. If you want to make your own website super fast and easy consider using pre made royalty free or bought web design templates where your webpage layout is already planned for you.

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Nov 3

How to Build a WebsiteThis blog post is about the basic elements on how to build a website. Before you can even begin to build a website you must first have several things in place like the topic of your site and the keywords you want to target.

1.    It is always a good idea to do a little keyword research before you begin so you know how to write your website content for search engine optimization (SEO).

2.    You will want to purchase your domain at this stage so you make sure no one else pinches it while you complete the rest of your research. Your domain should be the main theme of your site.

3.    Once you have your keywords, decide how many pages you will want to make on your site and name each one with your main theme keyword rather than numbers for SEO.

4.    Once you have mapped out the various elements of your site you are ready to proceed to learn how to build a website using software or website builders.

How to Build a Website Software Options

5.    You are going to need to learn how to build a website using a website builder, html editor, content management system, website design software, or general public license software (GPL or GPU) which offers free and paid for web templates. For a full report on the pros and cons of each option see our blog post on make your own website here. If you want to get started right away today and have your site up and running within the next 24 hours we suggest you check out the Simple New System here.

6.    You’ll need a web host and a good web host at that. There’s no point paying for service that is down most of the time. We recommend and use Hostgator because it simply gives you the best value for dollar, technical queries and help arrives within 5 minutes usually and the staff is very helpful and friendly.  We love them. Packages start at around $8 a month for hosting of unlimited websites. Can’t beat that. If you don’t like Hostgator do a search for ‘web hosting service’ and review all the options.

7.    Depending on what website builder you use you will need an ftp (file transfer protocol) like Cute FTP to publish your site up to your web. If you’ve paid your $400 or so for Dreamweaver it comes with its own ftp system. Content management systems that most web hosts have these days come with their own ftp as well.

8.    You’ll need web graphics as well which can be purchased from graphic sites or you can pay from a graphic designer. You can get free graphics as well. Again do a search using the keywords ‘free web graphics’ or ‘royalty free web graphics’.

In this video we cover the very basic elements plust a reveiw of The Simple New Web System and what it offers for you to build a website.

 

 

Learning how to build a website is rewarding and fun if you pick the right route and this blog post is intended to stare you in the right direction so you don’t end up going around in circles like one often does in this wonderful arena of the world wide web.

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